CUET Exam Entrepreneurship Syllabus 2024

Entrepreneurship Syllabus for CUET

To excel in the subject of entrepreneurship, candidates must meticulously study and comprehend the syllabus. The entrepreneurship syllabus for CUET is structured into four units, each further divided into subunits. It is imperative to recognize that all chapters interconnect and hold equal significance. Below is a comprehensive breakdown of the detailed entrepreneurship syllabus:

Unit 1: Entrepreneurial Opportunity

• Sensing Entrepreneurial Opportunities
• Environment Scanning
• Problem Identification
• Idea Fields
• Spotting Trends
• Creativity and Innovation
• Selecting the Right Opportunity


Unit 2: Entrepreneurial Planning

• Forms of business organization: Sole proprietorship, Partnership, Company
• Business Plan: Concept, Format
• Components: Organizational Plan; Operational Plan; Production Plan; Financial Plan; Marketing Plan; Human Resource Planning


Unit 3: Enterprise Marketing

• Marketing and Sales Strategy
• Branding, Logo, Tagline
• Promotion Strategy


Unit 4: Enterprise Growth Strategies

• Franchising: Concept, Types, Advantages, Limitations
• Mergers and Acquisition: Concept, Reasons, Types

Understanding and mastering each unit and subunit is crucial for comprehensive preparation.

Question Format:

50 questions, with 40 required to be attempted.

Exam Mode:

Online, conducted via Computer Based Test (CBT).

Marking Scheme:

5 marks awarded for each correct answer, 1 mark deducted for each wrong answer

Language Options:

Multiple languages available for the first time (13 different options).